Canada Soccer Media and Entertainment: James Johnson and the Transformation to a New Era
Soccer, Canadian Soccer, Business, FIFA World Cup, Men's Soccer, Women's Soccer, The Shape of Canadian Soccer PSP Media Soccer, Canadian Soccer, Business, FIFA World Cup, Men's Soccer, Women's Soccer, The Shape of Canadian Soccer PSP Media

Canada Soccer Media and Entertainment: James Johnson and the Transformation to a New Era

From player protests to opaque contracts, Canada Soccer Business struggled to match the team’s on-field success. Under James Johnson, Canada Soccer Media and Entertainment is transforming visibility, sponsorships, and player support, creating a new era for Canadian soccer ahead of World Cup 2026.

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Toronto, the World Cup, and the City’s Summer of Renewal
FIFA World Cup, Canadian Soccer, Toronto, The Shape of Canadian Soccer PSP Media FIFA World Cup, Canadian Soccer, Toronto, The Shape of Canadian Soccer PSP Media

Toronto, the World Cup, and the City’s Summer of Renewal

“Toronto is well known for being a bit nonchalant about these things until they actually happen. I saw it with the Pan Am (Games in 2015) which happened during my time, and I'm seeing it a bit here now, compared to some other places. But it's going to be great, and it always was going to be great, and we'll be very glad we did it.”

- Former Toronto Mayor John Tory, speaking to PSP Media about the 2026 World Cup in Toronto

As mayor of Toronto, John Tory was influential in bringing the world’s biggest sporting event to Canada’s most populated city. He also had to lead the city through the uncertainty of the Covid pandemic. Toronto still bears the emotional aftershocks of the pandemic. However, from empty sidewalks to packed terraces, Toronto is poised for a summer of rebirth, with the beautiful game as its centerpiece.

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