Canada Soccer Media and Entertainment: James Johnson and the Transformation to a New Era
Soccer, Canadian Soccer, Business, FIFA World Cup, Men's Soccer, Women's Soccer, The Shape of Canadian Soccer PSP Media Soccer, Canadian Soccer, Business, FIFA World Cup, Men's Soccer, Women's Soccer, The Shape of Canadian Soccer PSP Media

Canada Soccer Media and Entertainment: James Johnson and the Transformation to a New Era

From player protests to opaque contracts, Canada Soccer Business struggled to match the team’s on-field success. Under James Johnson, Canada Soccer Media and Entertainment is transforming visibility, sponsorships, and player support, creating a new era for Canadian soccer ahead of World Cup 2026.

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